I'm on the fence.
On the one hand, it seems like you are making a slippery slope argument. "If they do this today, then tomorrow it will be worse." Things don't always work out that way, although they certainly do with a fair amount of frequency.
On the other hand, corporations do have the lion's share of power in reflecting and shaping social norms. This makes me uncomfortable as well.
Regardless, I think Apple did the right thing in this specific case. Groups like this one have incredibly harmful affects, indirectly (and sometimes directly) leading to suicide, depression, and various other social problems.