Comment They have to push boundaries (Score 1) 532
Who remembers the Matrix? I recall gasps in the theatre as the camera rotated around trinity in midair. That shit was tight. What about Avatar? Tons of people were impressed with the world of pandora and the 3D effects. Special effects can definitely impress, but only if you keep them moving forward!
That's the main truth; really, people are only interested in effects if it's pushing boundaries of some kind. Avatar was pushing the realistic 3D boundary (I still haven't seen any other non-animated 3D movie where the 3D is continuous like Avatar (they usually just create multiple planes on which they map different 2D onto them), Matrix pushed that bullet time rotoscoping, etc.
On a link off the end of the OP's story (http://www.denofgeek.com/movies/265869/have_modern_visual_effects_robbed_us_of_reality.html) the author mentioned things like the Bullit car chases and Butch Cassidy crashes were impressive because you knew someone was sticking their neck out to do those things. In a sense, it was their way of pushing boundaries, physical ones.