Cisco doesn't care because Cisco isn't competing directly with Apple here. This is a device that fits in with the rest of their VoIP/Video device offerings. I bet a lot of what it can do will also be available for the iPad, when v2 hits with a camera. So you can use the Cius and dock it with a Cisco VoIP phone or load an app on an iPad that you manage yourself.

This is not an iPad killer. It's not meant to be one. I'm at Cisco Live right now and all the Cisco geeks are wetting themselves over it...but it's not even a competitor to the iPad. It's a niche product to work with Cisco's other technologies. Hospitals are going nuts over the iPad and Cisco wants a play in that market. They want these customers to buy the Cius just like they do Cisco wireless handsets now. Look at the promo pics, it's docked in a Cisco phone.

Different markets.

No. I'm buying an experience. I just used my iPad at Cisco Live all day. It worked great..it's exactly what I bought it for. I've owned other tablet devices and they sucked. The current Android offerings do the same. Right now there is no better OVERALL PACKAGE in tablet form than the iPad. Sure, it may not have 8 USB ports or 3 SD slots, but it works really damn well and that's what people want. Geeks want speeds and feeds, users want a tool that just works.