The complaint is that the fees are substantially higher when the order passes through Google's button since the restaurant has a discounted agreement with the delivery services built into their ordering system. So if you ordered directly from the restaurant and used Doordash, it's much cheaper for them. If the restaurant claimed their business on Google or somesuch and clicked the enable Order Online button, then that would be fair game. But there wasn't any consent or permission given to Google to insert themselves into the ordering process so that's the issue.
From Section IV, A in the complaint:
36.
Plaintiffs, like many class members, maintain a branded order-taking website at
www.limefresh.com, where consumers can place delivery and take-out orders directly with Lime Fresh
restaurants. All orders placed by consumers on the Lime Fresh website are routed to the specific Lime
Fresh restaurant selected by the consumer upon check-out, and all revenues received for each order
flow to the designated restaurant. For take-out orders, the customer picks-up the order directly from the
restaurant, and the ordering process is costless to the restaurant. For orders requiring delivery, Plaintiffs
entered into an agreement with a delivery service (DoorDash) on a fixed-fee basis at a fraction of the
net-cost of the typical fee charged by Delivery Providers for the same order.
For each delivery order from Lime Fresh’s website, Plaintiffs pay their designated delivery
service (i.e. DoorDash) a net fee of approximately $2 per order, versus $4-6 per order as charged by the
typical Delivery Provider (20-30% of a typical $20.00 order is $4-6 per delivery order). For each take-
out order, no fee is charged to Plaintiffs from the Lime Fresh’s website; versus a fee of $1.20-4 for
similar orders processed by the typical Delivery Providers (6-20% fee of a typical $20.00 order is $1.20-
4 per take-out order).