Not that it matters, but it doesn't work that way... (My full time job involved researching proximity algorithms)... Using Wifi as proximity, you can tell that say these 5 particular people are in a room, but you have zero idea the spatial relation of each of these 5 people to each other, without the aid of other sensors. Wifi or bluetooth will not give you spatial relationships in any meaningful manner.
For example, if my signal strength to the AP is 80%, and your's is 80%, that does not mean we are next to each other. We can be on opposite sides of the AP, or we can be at some other arbitrary location, where each of us has a different obstacle blocking the direct line of site to the AP, reducing the signal strength by differing amounts. Plus we have no idea what the transmit power is on each device.
You may be able to get a reasonable guesstimate of proximity to the AP, but not spatial orientation to the AP. (ie, you are within 20 ft of the AP, but you don't know in which direction), and certainly not between each peer. The phone will not be able to give you proximity information to another phone using wifi, because the stock chipset on Android and iOS does not give you access to read these beacon packets from arbitrary un-connected devices. I've been able to get it to work in the lab, but only when I use specific hardware/chipsets, with special drivers/firmware.
So all I'm saying is that people are making this to be a bigger deal than it is.