Submission + - Google unveils a new, simple, sans serif logo (betanews.com)
It's going to take a while for some people to get used to, but the clean, sans serif look of the new logo is simultaneously modern and retro. But today's announcement is about more than the main logo — this is the launch of a new 'identity family'. In addition to the main logo, there's also a new four-color G icon, as well as similarly-colored imagery for other elements.