I was driven to use ad blockers, in part, because of "relevant" ads. I don't want ads "relevant" to me, I want them to be relevant to the web site I visit. Only if I choose to tell the web site that I do or do not want a category of ad do I want the ads to be tuned to me.

The greatest prizes in "journalism" are named after one of the notable purveyors of 'yellow journalism', over a century ago. You're giving too much credit to journalism before the web.