Comment Re:It didn't make sense (Score 5, Informative) 575
They're talking about the COP - the Coefficient of Performance. It's the ratio of useful heating or cooling provided to the work (energy) required.
Direct heating can never be more than 100% "efficient," yes, because you're turning one form of energy (electrical or chemical) into another form of energy (thermal).
Heat pumps instead _move_ thermal energy around. And it turns out, if you push 100W of electricity into a heat pump, and the temperature differential is low enough, you can move 300W of heat from outside the building to inside the building. This gives a COP (or "efficiency" of 300%.
The OP is correct, heat pumps can be much more efficient than direct heating, in terms of power required to warm up your home.
Note that this doesn't break any laws of thermodynamics, it just accesses another source of energy in addition to the electrical input - the thermal energy that is outside the house.