Comment Re:It's more difficult than it sounds (Score 4, Informative) 74
I don't work for any of these dog sequencing company, but I know more about Next-Generation Sequencing (NGS) than most people. I've seen more DNA sequencing formats and done more DNA assembly than most people as well. There are only so many ways they can do this type of DNA work at a scale that makes it possible for them to turn a profit at the prices they charge. If they had some completely novel new DNA sequencing technology they'd be selling it to research labs and hospitals, not selling it on the cheap for people to identify the parentage of their pets.