Comment What's in it for me? (Score 5, Insightful) 123
extending the guest experience into a true and meaningful relationship.
I don't want a "true and meaningful relationship" with Panera. I just want a sandwich. I'm not looking for a date. Your food is already terrible so what incentive is there for me to hand over my palm print? So you can "greet me by name?" What idiot thought this was a good idea?