"As you can see from the picture above of my Radeon HD5870 sitting on my HD4890, the end plate is more than capable of being held on without wood screws."
Anyone care to explain what the heck we're looking at in this picture? I see what looks like a poor video capture of a couple of video cards, but I can't make out anything relevant.
Maybe this guy has a point, but it's damn hard to see what he's talking about from the pictures. The only one that I agree looks bogus is the one where the board is cut flush with the edge of the housing. It does indeed look like it was cut straight through some things that shouldn't have been cut.
This guy also ignores the fact that surface mount connectors have been commonplace for many years now. The fact that there are no pins protruding through the board means nothing. I agree that it's unlikely that's the case here, but except for that last one, his pictures do a very poor job of backing up his claims. The DVI connector looks fine to me, unless there's a higher resolution version out there I'm not seeing.
I've certainly built working prototypes that looked considerably worse than this. I've got one on my bench now with an SOIC hot-glued to the board and connected by 30 AWG fly wires. I've soldered SMT connectors onto through-hole pads, put SOD-123 diodes on an SMB footprint, drilled extra holes in boards, bent gull-wing parts to fit J-lead footprints, and all sorts of other nasty kludges.
The alternative is wasting days or weeks waiting for new boards or the right parts that could be spent testing the hardware and debugging firmware.
Yes, this is probably a mock-up. Yes, they probably over-hyped and misrepresented it. Is anyone surprised? And does it make any real difference?