I'd be interested to see what proportion of this film's takings were from repeat viewings, and how this figure compares with other blockbusters. Avatar is one of very few films that I have paid to see more than once at the cinema, and it's the first time that I'm doing this simply because I wanted to see the film again (as opposed to being asked to go with someone else who wanted to see it). In 3D IMAX, it really is an impressive spectacle.

I think they stole the blurb from the exaggeration-prone marketing folks over at Universal Remote Controls.

If it's in the Oxford, then it's a bloody word! http://www.askoxford.com/concise_oed/ginormous?view=uk ... And that's the Compact dictionary - so it's definitely in the ginormous one!

... as anyone who's played the free version of the gameshows on http://www.wedigtv.com/ will know. The ads freeze until you click / click-and-drag some vaguely relevant object on the screen, along the lines of "Click the bottle of cleaning spray to make it spray the kitchen counter and see the grease vanish!")

On a point of order, it is actually $3 in to get a freshly minted $1 back. (I went there today).