I don't have a problem with DRM, as long as I can use the content when I want, how I want, were I want, and with whom I want. I don't mind that the content is locked to me. It just needs to be treated like an asset, not a license. If I buy 1000 ultraviolet/Vudu/Flixter movies, and then I die, I want my wife or children to inherit my content. If I want to give a movie to my friend, I should be able to do that. I'd be willing to pay MORE for my content, if I had assurances that I could do more. For instance, I recently converted ~100 movies from disc to digitial using Vudu's service. They had a 50% off promotion, and I thought it was worth $1-$2.50 a disc to concert stuff. I get to keep my discs, and now I don't have to backup my data to hard disk like I had been doing. A single Bluray converted and compressed is typically still 10-15GB in size. To me, it's worth paying $1 to not have a 10-15GB file sitting on my servers hard disks. Sure, I have 4x2TB drives (6TB accessible) and can store a ton, but that storage is not free. Now I can access my movies on my phone, tablet, computer, HTPC, PS3, etc. I can also log in to my Vudu account at a friends house, and we can watch a movie in better than DVD quality. To me, that's worth paying a small fee. Having said that, I wouldn't buy a movie from Vudu. I want the physical disk. I want the backup in case Vudu (or UV) goes belly up. I don't want to be at the mercy of some company, with $1000's invested in content. There has to be ownership. There has to be an exit plan for the service provider. To me, UV solves some of those problems, but not all of the,.