Comment Re:Whaaaa???? (Score 3, Informative) 400
That's not the problem, the problem is that it's global. The majority of users are outside the US. So, selling 40,000 dollar car to someone in turkey isn't exactly going to work. Here is a breakdown.
We used FB for some ads at the last place I worked. They are actually incredibly targeted. On a location scale, you can target people in a single city, no need to even talk about countries. Moreover, you can target by age, education, etc. So, you have a $80k luxury car want to advertise? You can target people over 40 with post secondary education. What about a "hip" econobox? You can target young, recently graduated 20-somethings. You can even choose to just include just people with majors that will most likely have jobs. Check out FBs page on targeted advertising.