They care about it. They're status-symbol driven and want some prestigious toys. People who actually need to get shit done don't give two fucks about it.
A little anecdote: A former boss of mine was one of those status-symbol gods. Had to have a Blackberry (yes, the story is that old) because he's really important. And he got that huge ass Sony monitor that he was incredibly proud of because, well, it was expensive and bigger than ours. Only problem: It was more useful as a shaving mirror than as a monitor, because its glare trumped its luminosity by some magnitudes. Additionally, his office windows were towards SE/SW (because really important people of course have an office that has sunlight all day long) and of course you can't just close the blinds because then people couldn't admire their sunlight-flooded office.
The idiot couldn't get any shit done between April and October when the only thing he could see on his screen was his own mug. But he was important.
All the while, we laughed our ass off about this idiot who had to check his mail and read documents on his phone because his computer was pretty much useless.
Tell me again why I, or anyone who actually has to get shit done as part of their job, would want that crap?