I can relate. I lived in Latvia until a year ago, and while that's a Western country by now, it's also one with much lower income levels than the "proper" Western countries, besides, the whole free market thing is kinda new there.
Thinking about the previous 10 years or so, I think I had seen people with Macs something like 3 or 4 times total. Most people I talked to didn't even know Macs existed, although starting in 2005-2006 I met a fair amount of people who had heard of Linux as an alternative option. After moving to Sweden, I literally saw more Macs being used on my first day than I had seen in Latvia, ever.
Also puts me in an interesting position where I'm a knowledgable computer geek and have used many OSes, but not OS X. The last time I used a Mac was with Mac OS 8, and even that was brief. I think I should just install a Hackintosh at home one weekend because I am curious to play with OS X, to see how it works and whether I'll find it as easy as it's supposed to be.
Oh, and if anyone is curious to the reason why Macs are essentially non-existent in Latvia, it's simple - prices. Macs there cost as much as anywhere else, which in terms of Latvian incomes places them firmly in the luxury item category (especially until a few years ago). Together with the essentially ubiquitous piracy among privately owned computers, it makes the idea of buying a Mac very strange. Case in point, with iPads. Having just checked the prices, an iPad 3 with 16 GB Wi-Fi only in Latvia costs 339 lats, the same with 4G costs 425 lats (not including data plan). MacBooks start at 895 lats. The average monthly income in 2011 after taxes for those employed in Latvia was 330 lats (about 600 USD at today's rate). Puts things into perspective.