The only thing that will raise that number (or cause them to upgrade infrastructure allowing them to raise it) is if they see their average monthly consumption getting to close to that number.
I think you're confusing Comcast with a reasonable company. Increasing bandwidth caps would be a reasonable response to your scenario. With Comcast, it's more likely that they'll just burn down his house.
people who have too much money and not enough sense buy those crappy games, nothing really changes.
So what you're saying is that it's exactly like the rest of the game industry?
Real Programmers don't eat quiche. They eat Twinkies and Szechwan food.