Comment Re:How's this going to work (Score 1) 161
A search engine doesn't actually guarantee any revenue for Mozilla. They get a cut of the Advertising revenue initiated by a Firefox search (or similar). Firefox needs users to generate the searches. A search engine would pay Mozilla in proportion to the amount of eyeballs it gives them.
Firefox would be foolish to change the default search to yahoo, as a large proportion would change it back to Google - but not all. They would effectively be dividing the profitability of their user base. The sort of people who use yahoo don't care what search engine they use but plenty of people insist of using Google and will change it back.
Google isn't simply giving money away to Firefox, they do derive some benefit from FF referrals, but how much? I suspect Google's past relationship with Firefox was largely a way for them to mitigate against challenges IE could pose if MS fiddled with it. They might have thought it necessary to be generous to Mozilla, as a long term strategy, but they have their own very popular browser now.
Has Yahoo offered Mozilla significantly better terms? Did Google simply decline to renew (or renew on good terms)? Is this all a negotiation tactic? Has Mozilla lost the plot? It'll all be clear soon.
Firefox would be foolish to change the default search to yahoo, as a large proportion would change it back to Google - but not all. They would effectively be dividing the profitability of their user base. The sort of people who use yahoo don't care what search engine they use but plenty of people insist of using Google and will change it back.
Google isn't simply giving money away to Firefox, they do derive some benefit from FF referrals, but how much? I suspect Google's past relationship with Firefox was largely a way for them to mitigate against challenges IE could pose if MS fiddled with it. They might have thought it necessary to be generous to Mozilla, as a long term strategy, but they have their own very popular browser now.
Has Yahoo offered Mozilla significantly better terms? Did Google simply decline to renew (or renew on good terms)? Is this all a negotiation tactic? Has Mozilla lost the plot? It'll all be clear soon.