$robertus writes "It's an old story by now, but you almost have to feel sorry for the National Organization for Marriage. First, they decide to be called NOM, without knowing that everyone who's heard of lolcats will be snickering every time they hear the name. Then they launch their Two Million for Marriage campaign with The Gathering Storm video, and someone posts the audition tapes to YouTube, since pulled. To make matters worse, they decided they needed their campaign to sound hip, so they want everyone to refer to Two Million for Marriage as 2M4M. Obviously no one involved reads the personals. Rachael Maddow had fun with that. They also did not have the foresight to register the obvious domain before launching their campaign. So a group of marriage rights supporters have secured 2M4M.org, and have set up a site to counter NOM's claims, and support marriage rights. They, or their supporters, have also secured 2M4M on LiveJournal, Twitter, and FaceBook."