rite_m writes "NYT reports that BP will start offering free Wifi in its gas stations. The business model? Quote: The gas stations can "use Wi-Fi as a way to cause consumers to be more sticky", said David Callisch, a spokesman for Ruckus Wireless, which is based in Sunnyvale, Calif. He's not talking about the restroom floors. "People go to the gas station and you can get them to stay longer," he said. "Wi-Fi quickly becomes a money-making opportunity for them.""