waterwingz writes "Once again, viewers of the Olympics in the USA are only able to see events where the USA has medal hopes. Especially if the USA hopes for a gold medal. While I can understand that NBC paid big bucks for exclusive coverage rights and that they cater to the desires of the masses for profit, it seems there has to be better way. For example, what if NBC (or CBS or ABC) got exclusive rights to any events they chose to show and a second tier channel (PBS ?) was allowed to show anything else for a much lower licensing fee. We might actually get to see some great Olympic moments where an American athlete was not involved. Imagine that. Do slashdot readers have any other ideas about how coverage could be broadened without hurting the rights that NBC purchased legitimately ?"