A little easy digging shows that they'd been making the same extraordinary claims and exhibiting prototypes at CES during the past three years, long enough to make "atom chip hoax" the fourth suggestion on typing "atom chip" into Google. Atom Chip Corporation's web site bids us all "Welcome to the World of Nanomicrons and Beyond." Which is a world smaller than a meaningful subatomic unit, the proton.
I'm amused that the "preeminent" panel of judges failed their vetting and gatekeeping functions. But I fear that Atom Chip will gather investors based on their recognition at CES, and continue in the game for many years to come, while honors at CES become a Hall of Shame."