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+ - The Google Enigma->

Submitted by
porkrind
porkrind writes "Nick Carr, of 'Does IT Matter?' fame, has penned an article asking the question of whether Google is a model for other companies to emulate or whether it's too much of an anomaly to be useful in a cross-industry sense. He also asks the question of whether Google's approach to management and innovation (much ballyhooed in many circles) is a cause or result of its success. The answer to whether your company should emulate Google is, perhaps unsurprisingly, "it depends." His analysis and logic leading to that conclusion are definitely a thought-provoking read. His ultimate conclusion is that Google's success is much more attributable to its leading-edge IT operations than any of the hype you may read about in glossy journals."
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The Google Enigma

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