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+ - Sonic advertising - like it or not-> 1

Submitted by
newtley
newtley writes "Advertisers are determined to get into your head by one means or another, and Holosonic Research Labs has found yet another way of invading your privacy in the name of forcing you pay attention. You're walking down a street in New York when all of a sudden, 'Who's that?' — whispers a woman's voice. 'Who's There?' No. You weren't having a schizoid episode. You were being subjected to 'sound in a narrow beam, just like light' without your permission. It was coming at you from a rooftop speaker 7 stories up. Don't want to be bombarded by sonic ads? Tough. Wear ear-plugs."
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Sonic advertising - like it or not

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  • It will solve itself, because intrusive ads don't work.

    Over the past few decades there's been an arms race to "cut through the clutter" with more and more novel, attention-grabbing, intrusive ads. They only work for a very short time. The first time you see an ad on a placard inside a supermarket cart, it grabs your attention. Then you tune it out. Lately the local supermarket have gone to putting ads on the floor, in some kind of tough plastic laminate. The first time you see it, it grabs your attention. T

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