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Submission + - Who needs Google, when you have 'Knowledge In' (

pruneau writes: ""No matter how powerful Google's search engine may be, it doesn't have enough Korean-language data to trawl to satisfy South Korean customers," said Wayne Lee, an analyst at Woori Investment and Securities.

Naver's success surprised many. When NHN, an online gaming company, set up the search portal in 1999, the site looked like a grocery store where most of the shelves were empty. Like Google, Naver found that with few people other than Koreans using the language, there simply was not enough Korean text in cyberspace to make a Korean search engine a viable business.

"So we began creating Korean-language text," said Lee Kyung Ryul, an NHN spokesman. "At Google, users basically look for data that already exists on the Internet. In South Korea, if you want to be a search engine, you have to create your own database.""

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Who needs Google, when you have 'Knowledge In'

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It is easier to change the specification to fit the program than vice versa.