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XBox (Games)

Submission + - Halo 3 helps the industry

An anonymous reader writes: While it's obvious to see the mainstream success that Bungie's Halo 3 is bringing to the industry, other developers (and their fans) might see Halo 3 as a competitor and threat. However, an industry analyst sees it as a benefit for other large developers, such as EA, as gamers who bought the XBox 360 platform for Halo continue to buy other titles. The largest benefactor is Gamestop, who gained enormous foot traffic during the Halo launch (which will likely continue into the upcoming holiday season).

I speculate even further that the entire industry will eventually benefit: as more casual or new gamers (freshmeat) see what the hype is about, more just might stick around and buy other platforms and games. I'm fairly cynical about over-hyped advertising and platform exclusives, but I'm currently biting my tongue over Microsoft's well crafted campaign.
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Halo 3 helps the industry

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