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Technology (Apple)

+ - How Apple Can Win The PC Battle->

Submitted by
ReadWriteWeb
ReadWriteWeb writes "Despite dropping the word computer from its name, Apple still desperately wants to win the PC market. And recent statistics show they are making progress. Just a year ago Apple's share was close to 2%. Now Apple's Desktops have crossed 10% and the MacBooks now closing on 15% of the laptop market. This puts MacBooks in 4th place behind HP, Toshiba and Gateway. The figures are likely to increase in the 3rd quarter, which is traditionally strong for Apple, because of the back-to-school sales.

Despite the fact that Macs are on the rise and iPods rule already, one can't help but wonder: why are people still using PCs if Macs are so great? One reason is of course cost — Apple computers are usually more expensive than PCs. But another reason is Inertia. When it comes to switch, the cost is not just measured in dollars — it is measured in time and brain power. In addition to cost and learning barriers, there are big corporate barriers as well."

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How Apple Can Win The PC Battle

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