This is the perfect example of how not to do it; promoting a free audio format is laudable, but they promote it by suggesting to users that they
iTunes users won't give up iTunes just for a codec. WMP users won't give up WMP just for a codec. In fact there are ways to get Ogg into those players; but what do GNU do? ignore how users currently work to push an open source media player along with the codec. This just is not realistic. There must be a better way, right?"