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+ - Dangers of Online Ads: Privacy vs. Personalization

Submitted by
Skidge
Skidge writes "Wired is running an article on the dangers of online advertising by Jennifer Granick, executive director of the Stanford Law School Center for Internet and Society. There's a fine balance between providing "useful" personalized advertising and protecting the privacy of internet users. While an anonymous record of a user's browsing history may seem harmless, oftentimes the information that can be pulled from such a source can be pieced together into a not-so-anonymous picture of the user. Online advertising is here to stay; as the article says, "it's time to consider whether current regulations are adequate to protect consumer interests, while still allowing informative and effective online ad campaigns.""

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