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Privacy

+ - Dangers of Online Ads: Privacy vs. Personalization

Skidge writes: "Wired is running an article on the dangers of online advertising by Jennifer Granick, executive director of the Stanford Law School Center for Internet and Society. There's a fine balance between providing "useful" personalized advertising and protecting the privacy of internet users. While an anonymous record of a user's browsing history may seem harmless, oftentimes the information that can be pulled from such a source can be pieced together into a not-so-anonymous picture of the user. Online advertising is here to stay; as the article says, "it's time to consider whether current regulations are adequate to protect consumer interests, while still allowing informative and effective online ad campaigns.""

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