GabrielF writes "Steve Jobs has followed up on the success of his Thoughts on Music editorial by publishing a new piece on Apple's website aimed at responding to a different set of critics. In A Greener Apple , Steve acknowledges that Apple has been a frequent target of environmental groups such as Greenpeace for building products that "contain hazardous substances that other companies have abandoned." Jobs describes Apple's current use of a variety of toxic chemicals, contrasts his company with others in the industry and outlines ambitious plans for the future, for example, eliminating the use of arsenic in displays, and PVC plastics in all products by 2008 and expanding its recycling program to 19 million pounds per year by 2010, or 30% of the product weight Apple sold 7 years earlier. By comparison, Apple, Dell and HP each currently recycle about 10% of the product weight they sold seven years ago. How will this new piece be received by environmentalists? Will it help kick-start industry-wide changes like Thoughts on Music?"