Mark K writes "How would you like to tune into the Indy 500 and see the Linux penguin prominently displayed on a car. The Tux 500 project was started to raise enough money to sponsor an Indy 500 car this year in the name of Linux. If $25,000 is raised they will be an associate sponsor of the car, if they reach $350,000 then the whole car will have Linux all over it. The amount of visibility depends on the money raised. Overnight they passed $6000 and there is some good rivalry between the different distributions on the stats page. There is also a contest to determine a design for the car."