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Submission + - The future of Creative and the sound card market

Hanners writes: "Elite Bastards investigates the future of Creative Labs, and in particular their PC sound card business, which is facing a number of big challenges during 2007. Windows Vista has seen some large changes to the driver model required by audio devices, the abilities of on-board solutions have improved somewhat, and the amount of competition in the market place has ballooned. So what does all of this mean for the traditional leader of this market? As well as outlining all of these issues, they speculate as to what measures Creative may need to take to thrive once more in this changing market."

The trouble with doing something right the first time is that nobody appreciates how difficult it was.