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Toys

Submission + - LEGO basics key strong profit growth

An anonymous reader writes: After giant losses LEGO has not only reported a second consecutive year of profits but saw an increase beyond expectations thanks primarily to classic building sets. From the article: While the company's new Mindstorm robots were the company's biggest individual seller, earning DKK 100 million, it was, according to Kundstorp, an increased focus on the classic building sets that are forming the foundation for Lego's future. The basic Lego City line dominated sales, earning over DKK 1 billion.

The Wright Bothers weren't the first to fly. They were just the first not to crash.

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