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Television

Submission + - Award winning Ad in Australia taken off air

bol_kernal writes: "An Award winning advertisement on Australian TV for the new Hyundia 4WD has been pulled from being broadcast after they received 80 complaints from concerned parents. The ad consists of a small child (aged around 2yrs) cruising down the road, window down, arm out the window, in his new Hyundai 4WD, sees a girl of the same age standing on the side of the road, pulls over picks her up and they go to the beach together. All in all it's cute, funny and very well done. This ad has won advertising awards and doesn't air until later in the evening (8:30pm or later) but it has been pulled due to concern from parents about the copycat risk. More details can be found here. What I want to know is where has the responsibility of parents gone? Is the world becoming so serious that fantasy is no longer allowed?"

Advertising is a valuable economic factor because it is the cheapest way of selling goods, particularly if the goods are worthless. -- Sinclair Lewis

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