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The Internet

Submission + - Non-Proft Web Site Uses Pyramid Scheme for Good

jsburke writes: "The Darfur Wall is a web site that raises money for Darfur, Sudan, where 400,000 people have been killed and over 2 million displaced since 2003. The site recently introduced a referral program called 'Advocates,' which it describes as a 'pyramid scheme for good.' From their blog: 'The program works by providing a participant — an Advocate — with a personalized web-link. An Advocate shares this link with friends and asks them to click on it, visit, and donate. The Darfur Wall recognizes the link and awards points to the Advocate ... Like a multi-level marketing scheme, the program creates a network effect. But Advocates is no Amway. One hundred percent of the money it generates supports peace in Darfur.'"

A fanatic is a person who can't change his mind and won't change the subject. - Winston Churchill