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+ - Sony Set to Market Blu-ray as Winner of Format War

Submitted by Anonymous Coward
An anonymous reader writes "Seizing on widely reported January sales numbers, a Sony executive says that the studio plans to begin marketing Blu-ray as the winner of the high-def format war. "The message that we're going to put out to the consumer now is, now it is safe to make a choice," said Sony Pictures Home Entertainment worldwide president David Bishop. "No more fence-sitting is needed.""

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