Why doesn't Apple let people know if their gift of an iTunes song doesn't arrive at it's intended destination? If I place a cell phone call and it doesn't connect, I don't get charged. If I mail a letter, the post office will return undelivered mail to sender.
And is this 5 mil dollar amount correct in this quote from story?
""This little experiment begs the question, how much money is Apple making on undelivered music? Let's say that only two percent of the one billion songs downloaded last year were 'gifted' songs,' that would add up to 20 million songs. Now, that's hardly a drop in Apple's bucket of revenue, but if a twenty-five percent failure rate is the norm, then 5 million songs go undelivered while Apple makes around $4.95 million per year for failing to deliver songs."