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Media (Apple)

Submission + - Open letter from Steve Jobs regarding DRM

An anonymous reader writes: Apple has posted an online open letter from Steve Jobs regarding his thoughts on DRM and where we are headed. In it, Steve sees three choices on where we go from here. Either things continue as they are with each vendor using DRM to protect against music piracy, Apple opens its DRM to all competitors (and attempts to deal with the ensuing headaches resulting from the likely compromise of the DRM that would eventually follow), or the big 4 labels endorse selling music online without copy protection. Jobs also notes that approximately 22 billion songs were sold last year — 2 billion with online DRM, and 20 billion with no DRM on the standard CD format. He goes on to say that Apple would welcome getting rid of all DRM should the record labels allow it. Is this just a PR move by Apple or an indication of where they would like to see online music sales go in the future?

The trouble with doing something right the first time is that nobody appreciates how difficult it was.