Follow Slashdot stories on Twitter

 



Forgot your password?
typodupeerror

Slashdot videos: Now with more Slashdot!

  • View

  • Discuss

  • Share

We've improved Slashdot's video section; now you can view our video interviews, product close-ups and site visits with all the usual Slashdot options to comment, share, etc. No more walled garden! It's a work in progress -- we hope you'll check it out (Learn more about the recent updates).

×
Media

+ - Newspaper headlines bow to SEO demands

Submitted by
prostoalex
prostoalex writes "News.com.com says the art of writing newspaper headlines is changing due to reliance on search engines for traffic to newspaper archives. Forget about clever puns, double entendres and witty analogies: "News organizations that generate revenue from advertising are keenly aware of the problem and are using coding techniques and training journalists to rewrite the print headlines, thinking about what the story is about and being as clear as possible." One big winner for now is Boston.com, The Boston Herald property, which "had training sessions with copy editors and the night desk for the newspaper" to enforce Web-optimized keyword-rich headlines suitable for search engine queries."

To communicate is the beginning of understanding. -- AT&T

Working...