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The Almighty Buck

+ - Fires, rootkits and what it all means for a brand

Submitted by
netbuzz
netbuzz writes "The Sony brand name took a beating last year over all those burning batteries and the rootkit fallout, right? Wrong, at least according to a recent survey of 2,000 adults who are apparently willing to forgive just about anything ... if you give them the right reason. Other technology companies, most anyway, also fare well in the brand survey.

http://www.networkworld.com/community/?q=node/1026 7"

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