Follow Slashdot stories on Twitter


Forgot your password?
Back for a limited time - Get 15% off sitewide on Slashdot Deals with coupon code "BLACKFRIDAY" (some exclusions apply)". ×

Submission + - How Facebook Sold You Krill Oil

An anonymous reader writes: With its trove of knowledge about the likes, histories and social connections of its 1.3 billion users worldwide, Facebook executives argue, it can help advertisers reach exactly the right audience and measure the impact of their ads — while also, like TV, conveying a broad brand message. Facebook, which made $1.5 billion in profit on $7.9 billion in revenue last year, sees particular value in promoting its TV-like qualities, given that advertisers spend $200 billion a year on that medium. “We want to hold ourselves accountable for delivering results,” said Carolyn Everson, Facebook’s vice president for global marketing solutions, in a recent interview. “Not smoke and mirrors, maybe it works, maybe it doesn’t.”
This discussion was created for logged-in users only, but now has been archived. No new comments can be posted.

How Facebook Sold You Krill Oil

Comments Filter:

Space is to place as eternity is to time. -- Joseph Joubert