writes "InfoWorld's Dan Tynan offers an inside look at the hiring practices of top startups and dev shops when competing against the likes of Google, Facebook, and Twitter in the escalating war for developer talent. 'One of the worst things in the world you can do is build your first 10 employees with B-level people,' says Steve Newcomb, founder and CEO of Famo.us. 'You will end up with 100 C-level people. That's why we hire very slowly.' Meanwhile, Box SVP of Engineering Sam Schillace has a single word he uses when recruiting candidates who are considering a competing offer from Google: 'That word is "Microsoft." I think Google has had a pretty good run, but it's gotten so massive that it's difficult to be nimble any more.'"