writes "When it comes to tax loopholes, Google has certainly embraced the letter and not the spirit of the tax law. "Google plays by the rules set by politicians," quipped Google's UK head, defending the company's payment of a mere £6m in tax on sales of £2.6bn. "I view that you should pay the taxes that are legally required," added Google Chairman Eric Schmidt. "If the British system changes the tax laws then we will comply." So, one might ask whether Rap Genius was also playing by the letter of the rules, if not the spirit, when Google penalized Rap Genius for its link schemes. After all, don't they have the same fiduciary responsibility to investors that Google says motivates its tax strategy? Well, you could ask, but it wouldn't matter. In a case of what's-good-for-the-goose-is-not-good-for-the-gander, Google makes it clear that it won't countenance BS letter-of-the-law defenses from those who seek to exploit loopholes. From the Google Webmaster Guidelines, "These quality guidelines cover the most common forms of deceptive or manipulative behavior, but Google may respond negatively to other misleading practices not listed here. It's not safe to assume that just because a specific deceptive technique isn't included on this page, Google approves of it. Webmasters who spend their energies upholding the spirit of the basic principles will provide a much better user experience and subsequently enjoy better ranking than those who spend their time looking for loopholes they can exploit." So, in Lord Google's eyes, is exploiting loopholes good AND evil?"