cagraham writes "In a surprise announcement, Yahoo has hired popular NY Times tech columnist David Pogue to head a new, currently unnamed, consumer tech site. Pogue, rather appropriately, announced his decision publicly via his new Tumblr site, and hinted that the site would feature content beyond simply blog posts and videos. Pogue is best known for his NY Times columns, and irreverent tech videos. Interestingly, this is the second major name the NY Times has recently lost. Nate Silver left the company earlier this year for ESPN."