ifchairscouldtalk writes: Company chairman Guido Barilla provoked outrage when he said his brand would 'never feature gays in ads' adding that 'if gays don't like it, they can choose another pasta.' Barilla's chairman affirmed his support for 'traditional families' where women played a central 'sacred' role. In Barilla's ads women are primarily portrayed as homebound. The comments caused a storm of online outrage with Twitter #boicottabarilla (boycott Barilla) trending. Italy is one of the few states in Western Europe which does not recognize same-sex unions in law and where gays and women have often been vilified by top public figures.