The paper is replete with transparent gimmicks — obvious, that is, had anyone at the publication been paying attention — including a reference to the scholarship of [singer Michael] Jackson, Weber, [porn star Ron] Jeremy and citations to new studies by Bernoulli and Laplace, both dead more than 180 years (Weber died in 1920). They also throw in references to the “Journal of Modern Illogical Studies,” which to the best of our knowledge does not and never has existed (although perhaps it should), and to a researcher named, dubiously, “A.S. Hole.” And, we hasten to add, the noted Kazakh polymath B. Sagdiyev, otherwise known as Borat.
Their paper is hilarious and completely ridiculous, and yet it was published in a so-called serious journal without question. The best part is that they list Alan Sokal’s hoax paper from 1996 as one of their sources."