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Submission + - Minority Report Advertising May Now be a Reality

cagraham writes: New startup company Bionym has developed a bracelet that monitors a wearer's electrocardiogram signal and verifies their identify to nearby gadgets. It might allow you to unlock your phone, car, or even house without physical keys, and the device maker claims it's safer than retina or fingerprint identification. It could also tell nearby digital billboards you're identify though,making for some hyper targeted (and potentially creepy) advertising.
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Minority Report Advertising May Now be a Reality

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We all agree on the necessity of compromise. We just can't agree on when it's necessary to compromise. -- Larry Wall