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+ - Lady Gaga Used Playlisting To Garner YouTube Vevo Views Says Billboard Editor->

Submitted by Rebecka
Rebecka (2914231) writes "Editorial Director of Billboard, Bill Werde, released a rant on Twitter regarding the Lady Gaga Tuesday night, accusing the pop singer of trying to better her views on YouTube's music video viewing site VEVO for her new single “Applause.” The rant in question began after Gaga, real name Stefani Germanotta, sent out a to do list message to her 39.7 million followers on Twitter asking fans to watch and share her latest music video.

Werde claims his rant wasn’t regarding his opposition to self-promotion, but his anger over the link allegedly allowing “playlisting" (the act of “watching” the same video multiple times) and the subsequent fiscal benefits YouTube loses from the scamming technique."

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Lady Gaga Used Playlisting To Garner YouTube Vevo Views Says Billboard Editor

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