jameshumphreys writes: London startup what3wordshas successfully launched a new website which has carved the world map into almost 57 trillion 3m x 3m squares, assigning each square a simple, unique 3 word address. For instance, the 'what3words' for the famous Peter Pan statue in London’s Hyde Park is ‘union.prop.enjoy’. This means you can easily describe even remote locations with great precision. CEO, Chris Sheldrick, says "We see our service being most useful where current methods of describing location (e.g. postcodes or ZIP codes) don’t do the job well enough or don’t do the job at all — but of course it has applications as a preferred alternative even where the existing solutions do a decent job, but perhaps less precise/customised than w3w." An API is planned "in the coming weeks".
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