theodp writes "As Steve Wozniak publicly laments how government used new technologies he introduced in unintended ways to monitor people, the NY Times reports how the digital masterminds behind the Obama Presidential campaign are cashing in by bringing the secret, technologically advanced formulas used for reaching voters to commercial advertisers. 'The plan is to bring the same Big Data expertise that guided the most expensive presidential campaign in history to companies and nonprofits,' explains Civis Analytics, which is backed bu Google Chairman and Obama advisor Eric Schmidt. Also boasting senior members of Obama's campaign team is Analytics Media Group (A.M.G.), which pitched that 'keeping gamblers loyal to Caesars was not all that different from keeping onetime Obama voters from straying to Mitt Romney.' The extent to which the Obama campaign used the newest tech tools to look into people’s lives was largely shrouded, the Times reports, but included data mining efforts that triggered Facebook's internal safeguard alarms. "They’d sigh and say, 'You can do this as long as you stop doing it on Nov. 7.'," recalled an ex-Obama for America software engineer who's now with A.M.G. 'We asked to see [voter's Faceboook] photos but really we were looking for who were tagged in photos with you, which was a really great way to dredge up old college friends — and ex-girlfriends.' The Times also explains how the Obama campaign was able to out-optimize the Romney campaign on TV buys by obtaining set-top box TV show viewing information from cable companies for voters on the Obama campaign's 'persuadable voters' list. An A.M.G. executive hypothesized that the viewing habits of gamblers could be used in a similar fashion for follow-up targeted TV advertising to help ensure that they continue to 'Hail Caesars.'"